Template · DOCX · version 1.0
From diagnosis to first revenue
The three stages after the recommendation, where the difficulty lives, with the evidence each gate needs before the next stage starts.
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Who it is for
Anyone commissioning or running a strategy engagement who wants an outcome rather than a deck.
What is in it
- Five stages: diagnosis, ideation, business model design, market testing, initial offering
- A gate per stage listing what has to exist, not what has to be discussed
- How each stage usually goes wrong, and the tell
- A worked example in which the diagnosis changes the engagement and a segment is dropped before money is spent on it
What it will not do
The worked example is invented to show how the gates work. The playbook sets out how the work runs; it does not forecast what any particular offering will earn.
Sources
Method. The worked example is illustrative.
Run it in the browser
The same method is in the framework library as a workbench that asks its questions, works out the result and exports it, with a worked example: From diagnosis to first revenue.
If you use this and find an error, tell us at hello@blueprysm.com and we will correct it and say what changed. Last updated 29 September 2026.
Start with a diagnosis
Tell us what you are trying to decide. We reply in writing within two working days, with how we would approach it, what it would take and what it would cost.