What we do
Telecommunications, AI and business strategy
Almost no engagement stays inside one practice. A spectrum or 6G decision is a commercial decision before it is a radio one, and these days it is an AI decision too, so we run the three as one firm rather than three departments. Every engagement starts with a diagnosis and runs the same five stages.
The three practices
Each has its own page: the problems it takes on, what the deliverable is, and the work you can check before you call.
TelecommunicationsSpectrum, network and satellite strategyWe work out what to buy, what to lease, what to build and what to walk away from, and we write the walk-away price down with the working shown, so the number holds up in front of your board.Analysis and tools publishedMore →
Artificial intelligenceAI where it changes the economicsMost AI programmes stall in the same place: a portfolio of pilots nobody can rank. The work is deciding what is worth doing, proving it inside the operating business, and stopping the rest early.Method and tools publishedMore →
Business strategyTaking a new offering to first revenueMost strategy work stops at the recommendation. We take the three stages after it, the business model, the market test and the first offering, and we stay until your team is running it and it is earning.Method and tools publishedMore →
How an engagement runs
The five stages are diagnosis, ideation, business model design, market testing and an initial offering.
01
Diagnosis
We establish what is true about the market, the asset and the constraint, and write down the evidence for each.
02
Ideation
We lay out the options worth testing, including the ones that challenge the current plan.
03
Business model design
We settle the price, the unit economics, the channel and the shape of the offer before anything is built.
04
Market testing
We put the offer in front of real buyers before it is built, so a weak idea fails cheaply.
05
Initial offering
We launch a first commercial offering in the market, with your team running it.
The first two produce a decision. The last three turn it into revenue, and we stay for them, with your team running the offer by the end. Every model and every source is yours to keep at each stage.
Start with a diagnosis
Tell us what you are trying to decide. We reply in writing within two working days, with how we would approach it, what it would take and what it would cost.