Your next move · Carriers · ISPs · Towercos
A competitor just launched FWA in our footprint.
A fixed-wireless launch in your footprint puts some of your customers at risk, and the number is smaller and more specific than the coverage map suggests. Before anyone funds a response, we would establish how much revenue is exposed, which customers move first and what is worth defending. A reflex price cut answers none of those questions.
What we would look at
- How much of your base is addressable by their offer, by speed tier and location, rather than the headline coverage claim
- Which cohorts churn first, and what they are worth over the contract, not the month
- Where their fixed-wireless capacity runs out as they add subscribers, and what that does to their own service
- What a defensible response costs, and what it protects, measured against doing nothing
- The signals that tell you they are about to overbuild the next market
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Tools & analysis
The work we would bring to an engagement, free to use now.
Who does the work
Each engagement is led by a senior practitioner who knows the networks, markets or systems in question, and whoever scopes the work stays on it to the end.
How an engagement runs
The first step is a one-day teardown. Each step stands on its own, has a fixed fee agreed before it starts, and you decide whether the next one is worth doing.
Step 1
One-day teardown
A 90-minute working session on the decision in front of you, a written answer in two working days, and the model behind it, yours to keep.
Step 2
Two-week assessment
Two working sessions, a 12 to 18 page memo with the working shown so your team can check every number, and a one-page board summary.
Step 3
Project
Scoped to the engagement, with weekly checkpoints, until a first offering is in the market with your team running it. Every model and source is yours at the close.
Related work
Every figure on this page opens its source.
Start with a diagnosis
Tell us what you are trying to decide. We reply in writing within two working days, with how we would approach it, what it would take and what it would cost.