What we do · Business strategy
Taking a new offering to first revenue
Most strategy work stops at the recommendation. We take the three stages after it, the business model, the market test and the first offering, and we stay until your team is running it and it is earning.
Problems this solves
- A revenue plateau where nobody agrees what is causing it
- A new offering that needs pricing, unit economics and a channel before it needs a build
- A market test that kills a bad idea cheaply instead of funding it politely
- An asset (spectrum, footprint, data, a customer relationship) that should be worth more than it earns
- A buy-or-sell decision on a network or a business line
The deliverable
- Two working sessions
- A 12 to 18 page memo, working shown
- A one-page board summary
- Every model and source, yours to keep
What you can check before you call
The five-stage playbook is published, with the evidence each gate needs before the next stage starts, and so is the framework library, where each framework runs as a workbench that exports to PowerPoint, Word and Excel. Who can afford to play applies the same method to the filed balance sheets of five incumbent carriers and four satellite operators.
Where this usually starts
How an engagement runs
The first step is a one-day teardown. Each step stands on its own, has a fixed fee agreed before it starts, and you decide whether the next one is worth doing.
Step 1
One-day teardown
A 90-minute working session on the decision in front of you, a written answer in two working days, and the model behind it, yours to keep.
Step 2
Two-week assessment
Two working sessions, a 12 to 18 page memo with the working shown so your team can check every number, and a one-page board summary.
Step 3
Project
Scoped to the engagement, with weekly checkpoints, until a first offering is in the market with your team running it. Every model and source is yours at the close.
The method, the tools and the analyses are public, so the work can be checked before any of it is commissioned.
Start with a diagnosis
Tell us what you are trying to decide. We reply in writing within two working days, with how we would approach it, what it would take and what it would cost.