Service · Business strategy
Taking a new offering to first revenue
Most consultancies stop at the recommendation. The value is in the three stages after it: business model design, market testing, and a first offering in market with your team running it.
Problems this solves
- A revenue plateau where nobody agrees what is causing it
- A new offering that needs pricing, unit economics and a channel before it needs a build
- A market test that kills a bad idea cheaply instead of funding it politely
- An asset (spectrum, footprint, data, a customer relationship) that should be worth more than it earns
- A buy-or-sell decision on a network or a business line
What you can check before you call
How the work runs is published: the five-stage playbook, with the evidence each gate needs before the next stage starts, including the three stages most strategy work stops short of. Who can afford to play applies the same method to a balance sheet rather than to radio: same discipline, different subject.
Where this usually starts
The rungs
R1
One-day teardown
- A 90-minute working session
- A written answer in two working days
- The model behind it, yours to keep
Indicative scope
R2
Two-week assessment
- Two working sessions
- A 12–18 page memo, working shown
- A one-page board summary
Indicative scope
R3
Project
- Scoped per engagement
- Weekly checkpoints
- All models and sources at close
Indicative scope
The proof is the method, the tools and the analyses, all public and all auditable.